Mini Marketing Plan- Organic Food Essay

I. Executive Summery Sunny Farm Organic Food Company is a small start-up company which is located in Dalian and now mainly focuses on the market of Northeast China. Sunny Farm sells many kinds of organic food which include grain, vegetables, fruits, dairy, spices, tea, and animal products. Nowadays, organic food’s share of food market is low, but it has a huge potential for development. How to compete and how to gain competitive advantage in this emerging market become the biggest challenges to the company. The primary marketing objectives are to improve the market channel, which can help goods flow more smoothly and reach more audience, and to maintain a good relationship with customers. Since Sunny Farm engaged in food market, which is indispensible in daily life, it is currently considered a business-to-customer marketer. The plan calls for Sunny Farm to engage and capture 20 percent of the Northeast China (three provinces) organic food market. II. Environmental Analysis Sunny Farm Organic Food was founded two years ago by entrepreneurs Calais Chen and Lizzie Zhang. Sunny Farm’s products reflect Calais’s and Lizzie’s passion for high-quality food and those products catch up with the trend of green life. Sunny Farm now has many counters in supermarkets and food shops of main cities, Northeast China. A. The Marketing Environment 1. Competitive forces. The competition in organic food is relative weak in northeastern region compared to middle and southern regions because only a few competitors exist. The competition within the food industry is intense but still, it’s a market with great potential. Ordinary food is the primary competitor and also the leader; it takes up more than 90percent of market share due to its lower price and mass production. And the less than 10percent market is divided among the existing firms. However, the new industry is developing and full of vigor, more and more competitors are expected to enter the market in the near future. 2. Economic forces. The whole economy environment is quite well. The former economic crisis had little impact on northeast China. People have more money to spend to live a higher standard life. Organic food may be a good choice. Even though its price is at least 30percent higher than same kind ordinary food, it has many incomparable advantages. Recent years, with the change in people’s concept of consumption, they are much more willingly to spend money related to health. 3. Political forces. No. 4. Legal and regulatory forces. In recent years, more attention has been paid to food safety due to negative news. Much legislation has been published to cope with such problems. However, the restrictions put on organic food is much strict than those put on ordinary food. COFCC (China Organic Food Certification Center) is responsible for certification, management, and inspection of organic food, supports for fostering organic food market. 5. Technological forces. Organic food is strong dependent on environment – soil, weather, sunlight, and artificial intervention. The quality of organic food is not as stable as mass produced industrial production.. A major emerging technological trend involves ecological agriculture model, which includes ecological farming, contract farming, food processing, clean energy, organic fertilizer, etc. 6. Sociocultural forces. In today’s society, people earn more and concern more about higher standard of living. Organic food starts getting popular and that fits an overall trend among middle-class Chinese toward buying high-quality products with greater nutritional value and better taste. Organic food also fits in other societal trends: a good choice of giving presents and the need of substantial development, for example. B. Target Market(s) As a company which has an advantage in the location, Sunny Farm must adapt to change and market dynamics, segment the market, enforce deep-processing and high-processing to satisfy the needs of personalized market. First of all, we should recognize who are willing to buy such expensive food, love to eat the foods, and take delight in talking about the foods at this stage. Nowadays, women take the responsibility for purchasing family food in most families and they dominant where does the market go. However, we divided organic food’s target market into women, children, vegetarian, elderly people, and gift markets. In these segmentations, women still play an important role because it’s women who usually buy food for children or elderly people. C. Current Marketing Objectives and Performance Sunny Farm’s main distribution channel is retailers, which include supermarkets and food shops. Currently, most of our customers learn our products by advertisements on local websites, magazines, or foretaste of our product on the counter. Sunny Farm offers discounts to members who buy products in the long-term. Customer relationship is crucial because customer has the publicity effect that advertisements couldn’t match. Most women are glad to share shopping and life experience; we found that part of our customers is introduced by friends or colleagues who bought our products. The company collects cash from retailers monthly and implements cash on delivery to online-ordered customers, thus our company has good control over cash flow currently. Sunny Farm takes up 10 percent of organic food market now and desires to double it in the following two years. Higher revenues and profits can help company improve products and services, thus attract more potential customers. III. SWOT Analysis A. Strengths 1. Sunny Farm Organic Food Company is located in Dalian, with organic farms in all three provinces, where have the most appropriate weather for plants/ fowls to grow (Three River Plain and Songnen Plain). Goods are delivered directly from farms to supermarkets, food shops, or customers to minimize pollution. 2. Organic food of our company has a high level of safety and quality. Pesticide, chemical fertilizers are strictly forbid to ensure its purity. Organic food will be prevailing in the food market in the foreseeable future. 3. Sunny Farm has a website that is designed concise and convenient. Online-ordered products could be sent within 8 hours within urban areas. The operation to order is very easy and we also offer telephone ordering. 4. Sunny Farm opens several of its organic farms to customers. Customers can have a deeper acknowledge of our products by seeing how we produce. B. Weaknesses 1. Organic food is prohibiting from addition of preservative, which gives Sunny Farm a great challenge to transportation because the freshness is very important for food. 2. The Sunny Farm’s food has higher price for is high cost which includes scientific research, transportation expense. The extremely strict regulation forced us to be accurate during the whole producing process. 3. Most of our foods are not as good-looking as those which contain many pesticides, fertilizer, and growth regulating hormone. Organic fruits and vegetables may have worm stings and smaller than ordinary ones. C. Opportunities 1. Organic food is gaining recognition from customers because increasing number of people is now aware of the importance of environmental protection. Recent issues of food safety, including melamine-tainted milk, tonyred egg, and clenbuterol pork, deepen consumer’s interest in organic food also. 2. Sunny Farm has already have 10percent of market share and those customers are precious. They can help company explore new customer resources. 3. Imported organic food is very expensive and many customers buy them before China’s local market has been developed. Sunny Farm’s products are not losing to imported food. D. Threats 1. Many customers choose vitamin pills or albumen powder to add nutrition to diet. These goods are easy to carry and have longer shelf life. 2. The cost of many links in the production chain is increasing, varying from production, collection, storage, to package. 3. Recent years, the cultivated area is decreasing sharply. Organic farms need enough lands to produce because they have to be far away from polluting factories. E. Matching Strength to Opportunities/ Converting Weaknesses and Threats 1. To maintain a desirable profit, Sunny Farm puts substantial effort on scientific research and helps company be more efficient. Price is an important criterion for customers. 2. Based on existing customers, who have a fine opinion of Sunny Farm’s product, we can explore potential customers to earn greater share of markets. 3. Sunny Farm plans to develop new product to meet with the changing needs with customers. For example, further process fruits/vegetables into dried one and satisfied the needs of office lady. IV. Marketing Objectives Sunny Farm Organic Food Company is in the business of helping people live a greener and healthier life. It has to overcome increasing cost and continue to improve the quality. Sunny Farm’s objective is to capture 20 percent of market share in the following two years and to have 80 percent of its customers indicate that they love the product and are willing to buy again. The following two years is extremely important for Sunny Farm’s future development. To accomplish the objective, we have more to do with scientific research to minimize producing cost, and improve the distribution channel to eliminate inefficient transportation. At the same time, we should increase sales by holding a public relations activity, and do sales promotions weekly in supermarkets. A good way to promote is to make our products more outstanding in the supermarket; sales force could negotiate with supermarket officials. Another good way is to contact an opinion leader and persuasive him/ her to give positive statement to our products. V. Marketing Strategies A. Target Market(s) Target Market 1: pregnant women. Their bodies are very sensitive to artificial chemicals and organic foods are safe and nutritious that would be great to help them go through the pregnant period and have healthy babies. Target Market 2: children. They are the hopes of family, parents and grandparents always try their best to afford a better living environment. The quality of food directly affects the children’s living quality and physical development. Target Market 3: young lady. Most Chinese young ladies are focus on whitening, losing weight, and they would spend much money on them. Organic product is natural and helps body eliminate toxicant. Target Market 4: gift market. Sunny Farm offers boxes loaded products which are aim at gift market. Organic food is the new trend. They are environmental-friendly and taste that donors will have â€Å"face† and recipients will feel novel. B. Marketing Mix 1. Products. Sunny Farm sells many kinds of organic food: grain, vegetables, fruits, dairy, spices, tea, and animal products. At the same time, Sunny Farm sells the idea of green life and sustainable development. 2. Price. Sunny Farm charges a comparative high price for is high-quality products. Our products worth that much. Once customers become aware of and experience the benefits of organic food, they would be generous to purchase. 3. Distribution. Sunny Farm use dual distribution. Customers can buy products from retailers like supermarkets and food shop and they can also order product online. (SunnyFarm. com. cn) 4. Promotion. Currently about 50 percent of customers reorder each month. Sunny Farm sent text messages or email to members monthly and members could accumulate points by buying product and redeem gifts in the year end. We should make sure that our new products can get enough attention. Holding a public relations activity is helpful. VI. Marketing Implementation A. Marketing Organization Sunny Farm is a customer-centered company and focuses its marketing efforts on satisfying customer’s needs. The company mainly has three teams: research team, sales team, and promotion team. Research team is responsible for uncovering new needs and develops new products. Also, this team should adjust existing system according to customers’ feedback. Sales force is responsible for increasing sales; they mainly focus on negotiation with market officials and shopkeepers. Promotion team is responsible for advertising and deals with customer relationship. Sunny Farm is a harmonious company. B. Activities, Responsibility, and Timetables for Completion All implementation activities begin at the start of 2013. By March 31, develop Customer Relationship Management. By April 30, survey existing customers and members to get more information and analyze the results. By June 31, start to contact with new customer for the current products. By August 31, develop a new product according to the former survey. By December 30, develop a plan that adjust the system and minimize unnecessary costs base on the yearly performance. VII. Evaluation and Control A. Performance Standards and Financial Controls A comparison between budget and actual expenditures will be included in the project report. The following performance standards and financial controls are suggested: The administrative expense should not greater than 5 percent of total expenditure. Each team is responsible for its own purpose as well as the common goal of company. Each team report financial expenditures quarterly of their project. The sales of new products will be evaluated to determine its future prospect. Cash flow should always be smooth. B. Monitoring Procedures A comparison between Sunny Farm’s actual performance and company’s objective is important to evaluate effectiveness. Following are monitoring procedures: Monitor click throughs, web page visits, and time spent on SunnyFarm. com. cn. to evaluate the online service. Monitor the effectiveness of member programs by assigning unique, customer-specific codes to each membership card. Track their buying. Compare budgeted and actual expense monthly within each team and company evaluates each team and the team director.

Border and Coastal Security (Criminal Justice) Essay

`Hardened Border Paradox’ and `Open Border Paradox. The `Hardened Border Paradox’ refers to the situation when tougher border controls fail to achieve their objective – stop illegal migrants and smuggling. Instead, it is argued, these tougher controls create an atmosphere ripe for spread of criminal activity. Jeane J. Kirkpatrick, Senior Fellow in National Security Studies at the Council on Foreign Relations, in his written testimony before a hearing of the Committee on Foreign Relations, United States Senate noted that â€Å"draconian measures to police the border invariably provide incentives for informal arrangements and criminal conspiracies to overcome cross-border barriers to commerce and labor movements†. There appears an industry for helping illegal migrants, whereas the cooperation of law enforcement bodies is reduced when one side unilaterally pursues strict policies. The border becomes more â€Å"chaotic†, and tough regulation â€Å"creates a demand for those who are in the business of arranging the illegal crossings† (Kirkpatrick, 2004). This paradox can be resolved by combating illegal groupings and promoting cooperation at the border between authorities on both sides. The ‘Open Border Paradox’ includes the need to combat the movement of terrorists and smugglers across open borders without damaging the free flow of goods and services that benefits the economies of both nations. This paradox exists, for example, on the US-Canadian border where the flow of goods and services is in dependence on anti-terrorist measures. To overcome this paradox, authorities from both sides can create special projects targeting terrorists without jeopardizing trade flows. Kirkpatrick in his testimony points out the example of a bi-national â€Å"Integrated Border Enforcement Team (IBET)† created on the US-Canadian border to overcome smuggling in 1996. Is it cost effective to spend millions and millions of dollars in an effort to stop a handfull of people` who are bound to terrorize the United States? Counteracting the bunch of people bound to terrorize the United States is worth millions of dollars and perhaps even more. This number is commensurate with the devastating impact September 11th and other events had on the development of the American economy and national security. Efforts to combat terrorism within the United States are also costly. The negative effect of terrorist activities on the economic activities of Americans can hardly be overrated. Terrorism poses a risk to the United States and all of its business. Foreign partners contemplating a deal with US companies will be more reluctant to do so if they perceive the state as being in continuous danger of an external attack. This means loss in indirect costs from dangers to the national security, with the effect similar to that political instability in developing nations has on their ability to attract and retain direct foreign investment. The costs of failing to keep the terrorists out are therefore serious issues that have to be addressed in order to prevent the possible danger to the economy. In this way, these efforts are similar to risk management in business. The risk averted may never materialize, and all the costs seem to have sunk in vain; however, if the risk did materialize, the impact on business would have been much greater. Speaking of the need to avert a terrorist attack through anti-terrorism campaigns, one need not forget that it is not only economic prosperity that is at stake. The negative impact on the quality of lives of Americans from September 11th attacks cannot be measured in dollars alone, for here one must factor in the pain, the grief, and the fear that affected even those who only saw the attacks on TV. The government has to deliver public goods to the people, and national security is one of them. Therefore, spending large sums on anti-terrorist measures is a sound idea as long as helps to prevent the terrorists effectively from getting into the country and perpetrating their crimes.

Report on the recent performance of Bank of New York Mellon Essay

Report on the recent performance of Bank of New York Mellon - Essay Example The banking entity is also one of the largest asset managers in the world managing USD 1 trillion of assets in its business. The bank of New York Mellon has an employee base of around 50,000 working in more than 100 markets throughout the globe. The Bank provides global financial services for corporations, institutions as well as the high net worth clients. The main functions of the bank are servicing and managing the financial assets of the customers. The banking corporation provides excellent asset management, wealth management, treasury services, asset management and services and clearing services. The Bank of New York Mellon Corporation is the first bank in the United States of America which joined Society for Worldwide Interbank Financial Telecommunication (SWIFT) in 2007. The Bank is also a member of the Clearing House Interbank Payment system (CHIPS). The BNY Mellon Corporation has two subsidiaries operating under its business- The Mellon Capital Management and BNY Mellon Asse t Management which are used for providing the asset management and wealth management services to the institutional investors. The wealth management business of BNY Mellon Corporation is dedicated towards the high net worth investors and foundations. The paper aims to focus on the wealth management or the private banking services of BNY Mellon. The wealth management of BNY Mellon offers world class capabilities customised for all types of clients across the world. The services offered to the clients include investment management, servicing of assets and information management, planning of wealth and estate as well as private banking. The client base of the bank includes families and individuals, endowments and foundations, institutions as well as professionals. Discussion The main industrial characteristics of the market The global banking industry is characterized by most of the financial institutions struggling towards growth and implementation of change programs while managing the costs in the changing global scenario. The largest banks of the work banks are implementing evaluated restructuring programs to cut down on the costs while increasing the profitability of the business. The industry is dominated by rapid growing markets and unpredictable changes thus making flexibility and adaptability the key secrets to survive in the evolving global banking industry. The industry shows a number of conflicting challenges and demands for the banks and presents an uncertain and volatile industry landscape. Unfortunately, they had anticipated a much more benign economic environment in which to adapt to the paradigm shift in the banking landscape. Now banks face a near-perfect storm of challenges and conflicting demands in a volatile and uncertain environment, locally and globally. The economic slowdown throughout the world is varying across the different geographical sectors and the Governments continue to take strong steps towards stimulating economic growth. The glo bal banking industry has a sustained growth rate but at a decreased magnitude (Cap Gemini Consulting, 2012, p.3). The main issues impacting the private banking and wealth management industry are with respect to then external environment of the industry, the

Negotiation Journal Essay Example | Topics and Well Written Essays - 2500 words

Negotiation Journal - Essay Example The outcome of a negotiation will often depend on the manner in which the parties carry out the negotiations. In order to engage meaningfully in any negotiation, it is necessary to develop a multi-pronged strategy that seeks to address some of the major concerns brought out by the competing parties. A good negotiator must begin from a clear and concise understanding of the issues at the center of the conflict. In many cases, this necessarily involves an awareness of the points of strengths and weaknesses of all the parties involved. A moderation of factual analysis of the issues and the power of persuasion is one of the ways that have always proven resourceful in the course of any negotiation. The art and science of negotiation entails the adoption of flexible approaches. The methods to be used in any negotiations should, in most cases, be determined by the specifics of the problem. Depending on the level of complexity of any situation, the process of negotiation may require the incl usion of the counsel of experts on some specific matters. The inclusion of expert opinions could serve to increase the cooperation of the parties involved in a conflict or disagreement because professional facts are always neutral. This strategy has often worked in negotiations that involve the settling of some technical details, which may not be easily comprehensible to one or more of the parties involved in a conflict. Finally, all negotiators must guard against the temptations of succumbing to presumptions, stereotypes, prejudice, or open bias. Such tendencies usually compromise their levels of neutrality and incur the displeasure and non-cooperation of some parties involved in negotiations. All negotiations should be carried out in sensitive and delicate processes, which involve clear attention to the core issues and the underlying concerns. The use of timelines while carrying out negotiations is an important strategy of measuring the amount of progress and success. In some case s, the process of negotiation may require occasional revision of strategies in order to fulfill certain desired

Art and gender assignment Essay Example | Topics and Well Written Essays - 750 words

Art and gender assignment - Essay Example Women are the objects that are looked† (Finzsch). In Mulvey’s male gaze, the male’s patriarchal role is extended to the film where the male imposes a hegemonic gaze to the women as mere objects of desire. Thus, it produces an imbalance relationship as women are reduced to an object of two distinct modes of male gaze where they became Madonna’s in male perspective (voyeuristic) or whores (fetishistic). In her work, viewers tend to identify with the protagonist of the film who is typically a male and thus, the perspective conveyed by the film is that of a man and it follows that women will be looked upon as an object of desire. Another view that I would like to point out about gaze in art that breeds oppression is the binary and heterosexual nature of gender orientation of gaze which alienates sexual orientation that is not heterosexual. By defining sexual desirability to merely exist between men and women as often observed in gazes in art, it unconsciously negated the existence of other sexual orientation and sense of desirability other than heterosexual relationship and thus, the assertion itself produced another type of oppression – that is, discrimination against heterosexual orientation and their preferences. Good artworks are not only in museums. They can also be found in other places and the experience is just as exhilarating as going to a museum. Art after all are not created just be placed in museums and galleries but to be appreciated and to bring joy and uplift its audience. Thus, I would like to discuss about graffiti or murals painted on the many walls of San Francisco, California. It is painted on a brick or wooden wall by combination of spray and brushed paint. There may be people who would disagree in this in art form calling it as vandalism but for me, its art and it reflects my state of feeling. I would rather call it as urban painting rather vandalism that instead of using canvass shown in the restrictive

The Constitutional Issues Raised by City of London versus Samede Essay

The Constitutional Issues Raised by City of London versus Samede [2012] EWHC 34 (QB) - Essay Example The counsels for the claimant were David Forsdick and Zoe Leventhal (instructed by Andrew Colvin, the Comptroller and City Solicitor, City of London Corporation) while John Cooper QC and Michael Paget (instructed by Kaim Todner) were Samede’s counsels (Practical Law Publishing Limited, P. 1). The City of London Corporation made claims before the Royal Court that the said protestors had possessed and turned into a protest camp, the highway and the Churchyard at the St. Paul Cathedral. In the claim, the City of London Corporation also sought an injunction ordering that the tents and other structures erected at the said site by the protestors be removed (DeLaney, P. 7). The City of London thus claimed authority of the campsite and the surrounding land, citing various Acts of Parliament such as the Town and Country Planning Act 1990, the Local Government Act 1972 and the Local Government Act 2000. There are numerous constitutional issues touching on the defendants and the claimant that arose in the Samede versus City of London Corporation (2012), some of which this paper explores. The Constitutional Issues in the Case The scope of the claim placed by the City of London Corporation covered two types of land: the highway and the open land under St. Paul’s Cathedral’s ownership. ... Among the constitutional issues that were immediately identified in the case was whether the City of London Corporation had established beyond reasonable doubt that it was entitled to possess the land under question (DeLaney, P. 5). In this regard therefore, upon considering any chances of interfering with the rights of the protestors (defendants), the Court would not err in granting the City of London the possession of the highway land. That is, the court had to ensure that granting the City of London possession of the land would not only be lawful but also necessary and proportionate (Practical Law Publishing Limited, P. 23). Central in the City of London versus Samede and others (2012) were the various relevant statutory laws and powers that govern possession and injunctive relief. First, these statutory powers mandate local highway authorities to ensure the protection of the rights of the public to use and enjoy the highway and all the services it offers. According to section 130 (5) of the 1980 Act, and under section 222 of the 1972 Act, such an authority may institute any legal proceedings against an individual or groups that interfere with the public’s rights and freedom to enjoy and use such a facility. Human Rights Issues Human rights issues also featured prominently in the City of London versus Samede and others case. Among these human rights issues are rights and freedom of religion, thought and conscience, as provided for in Article 9 of the European Convention on Human Rights (Folsom, P. 67). In other words, every citizen or community has the right and the freedom to change religion and practise it in public or in private, alone or with others. In addition, there is freedom and right to manifest one’s religion through means such

Causes Of Cancer Essay Example | Topics and Well Written Essays - 1000 words

Causes Of Cancer - Essay Example Occupation-related cancer comprises 5 to 20% of the cases. The minimum of 200,000 people worldwide dies annually from cancer induced by harmful workplace conditions. The majority of deaths linked to occupational risk factors happen in the developed countries. In the U.S. only, 20,000 cancer deaths and 40,000 newly registered cases a year can be attributed to dangerous chemicals inhaled or contacted with while at work. Genetic factors can also play a crucial role in cancer development. Mutations of the genome alter the growth patterns and make targeted cells potentially cancerous. Sometimes, genetic mutations may be present from the moment of birth, and a syndrome is called family cancer syndrome. The mutation usually occurs in one or several tumor suppressor genes. Such individuals are predisposed to having cancer, but they do not necessarily develop clinical signs. Every gene is represented in the cell with two copies called alleles. Cancer syndromes are usually transferred in the autosomal dominant way. This means that even one altered allele is enough for the individual to be predisposed to cancer. Potential children of such a person and an individual with two intact alleles are at a 50% risk of being born sick (Brown & Anderson, 2007). The regularity, called a two-hit hypothesis, says that the first hit is the genome mutation and the second one happens later in life. Since only one allele is to be altered, the chance of developing a disease is higher in affected people than in the rest of population.

Main idea and themes of Raphael's 'Madonna of the Meadow' Essay

Main idea and themes of Raphael's 'Madonna of the Meadow' - Essay Example Actually, the triangle represents the unity and responsibilities of the trinity, which is symbolized by the three edges of the triangular shape. In the short film, the painter has passed his message of religious belief to other for centuries since his demise. Apparently, the painter has proved an important point: that painting is one of the ways to pass a message. Moreover, a message passed through painting can indeed last long. Even though there has been an evolution in terms of painting with the modern technology threatening to push others into oblivion, Raphael’s work is still significant. Additionally, Raphael seeks to show the God’s commitment to assisting humankind. The red color is used to signify the inevitable shedding of Christ’s blood while the cross is interpreted as the subsequent death. Finally, the painting of the woman represents Mary, the mother Christ whose are eyes are fixed Christ, the expected savior (Weyant, p.4). In short, Raphael seeks to express his religious affiliation through

Bristol 2015 Green Capital of Europe, impact report Assignment

Bristol 2015 Green Capital of Europe, impact report - Assignment Example These three classifications are also popular as the three Ps i.e. people, profit and planet (Slaper & Hall, 2011). The term ‘TBL’ was first initiated by John Elkington in the year 1995 but it was not so popular since the publication of his book on the topic of TBL. In 1997, he published his book namely â€Å"Cannibals with Forks: The Triple Bottom Line of 21st Century Business† in order to focus on the significances of TBL within an organisation. According to John Elkington, TBL not only focuses on the economic value of the organisation but it reveals the social and environmental value. Nevertheless, in the initial stages of its invention, most of the organisations refused its adoption as they were acquainted with the traditional reporting structure. The report presented by Vandenberg (2002) said that a survey was conducted within 32 organisations and the result found was that most of them were puzzled regarding the philosophies laid down by the term TBL. However, in the later period of 2002, Frank Vanclay stated that almost 160 international organisations along with numerous government organisations have strongly adopted the philosophy of TBL. These companies that adopted the philosophy of TBL stated that the TBL should be implemented within the organisation as a particular business ethic but not as an accounting framework. It was recommended by them as a part of the best accounting structure for the company. Joanna Dickson Holmes agrees with John Elkington regarding the utility of the TBL as she also believes that the TBL of an organisation is measured not only on the basis of economic value but also the social and environmental value. He states that it is not always necessary that the environmental and social factors may be the value that it adds but it might be those factors which can cause damage to the organisation (Holmes, n.d). One of the renowned organizations, Cascade Engineering also states the utility of the TBL on the basis of e nvironmental capital, social capital and financial capital. They affirm that in their organisation, TBL serves as an instrument for accounting all the efforts of sustainability (Cascade Engineering, 2013). From the above definitions stated by the different authors, it has been observed that the TBL serves as an accounting structure and a sustainability effort in terms of social, economical and environmental factors. William McDonough and Michael Braungart state that the TBL is considered as a vital tool for maintaining a balance in the economic objectives of the organisation along with a desire to improve the environmental factors affecting the organisation. The TBL minimises the social and environmental liabilities owed by an organisation such as waste management and the efficiency of resources. It facilitates the managers of the organisation to identify the problems and to set up the strategies for mitigating the negative effects of those problems occurring within the organisation (McDonough & Braungart, 2002). The overall definition of TBL lies as the structure which measures the activities within the organisation on the basis of social, economical and environmental norms. It is generally used by the top management of the organisation in mitigating the negative effects of the organisation and setting up strategy for the growth and development of the organisation. The philosophy of TBL is related with the sustainability of the organisation. According to the business perspective of the organisatio

About Myself Essay Example for Free

About Myself Essay In 1914, World War I began and was commonly referred to around the world as â€Å"The War To End All Wars† and â€Å"The Great War†. As volunteers for the war ran out, the government had to go into a draft. As names were getting pulled, the soon to be soldiers were being pulled out as just a number, not even a name. Following the conclusion of World War I was the emergence of The Great Depression. â€Å"Millions of people were out of work, and there was an alarming concern for the elderly and retired Americans who had lost everything. In 1935, President Franklin D. Roosevelt signed the original Social Security Act into law. At that time, the US was just beginning to recover from the Great Depression and the program was intended to be -and essentially still is today a social insurance program. It is a government-run program providing economic security to our citizens† (â€Å"Social†). In E.B. Whites â€Å"About Myself†, it can be seen how White viewed numbers as dehumanizing. Today, our numbers seem as secretive as our fingerprints. We buy shredders to obliterate any papers with the very numbers White puts out for all to see: My social security number is 067-01-9841. I am married to US Woman Number 067-01-9807.† In About Myself E.B. White satirizes the American government in order to persuade American citizens to stop describing people using numbers because it is dehumanizing. E.B. White uses emphasis to satirize the American government in order to persuade American citizens to stop describing people with numbers. For example, White talks about how he and his father were both of â€Å"medium height†. This strategy appeals to American citizens because it makes them think about how the one time it would have been appropriate to use numbers as a descriptive term, he decides to use an adjective. By using an adjective versus using a number is shows how he would then become indistinguishable amongst most Americans. See more: Homelessness as a social problem Essay One of the first things Americans use to describe someone is based on their height, whether they are short or tall, so by not using a number and referring to his height as medium height, it makes him indistinguishable to be spotted and picked out amongst most Americans. After reading this essay, American  citizen will begin to use characteristics instead of using numbers to describe people. E.B. White uses a sarcastic tone to mock the American government in order to persuade American citizens to stop describing people with numbers. For example, â€Å"Neither parent had a social security number and neither was socially secure.† The strategy of sarcasm appeals to American citizens because it makes the American citizens think about how they do not need number to feel socially secure. By showing how Americans citizens do not need social security to be secure, it shows how when people socially interact with each other, they do not need or use to numbers to be able to socially talk with society so it would not seem necessary to use numbers in order to be able to describe someone. After reading this, American citizens will begin to use characteristics instead of numbers so they are not dehumanizing. E.B. White uses the hyperbole of numbers to satirize the American government in order to persuade American citizens to stop describing people with numbers. For example, for almost everything he uses to describe himself or others he uses a number to emphasize how people are describing with the use of numbers versus the use of their characteristics. The strategy of hyperbole will appeal to American citizens because it will make them think about how they describe people, whether its based on numbers or characteristics. By thinking about how they are describing people, it will make them think about how it is dehumanizing to describe people as if they were just a number or object and not a human being. After reading this essay, American citizens will stop using numbers to describe people and will begin to use characteristics. In About Myself E.B. White satirizes the American government in order to persuade American citizens to stop describing people using numbers because it is dehumanizing. Throughout his entire essay, White constantly describes everything about himself with a number whether it was a person or an object. As a result, after American citizens read this essay, they will stop referring to and using numbers as a way to describe a person, and in turn they will use characteristics because that it less dehumanizing. Works Cited Social Security: Why It Was Created How It Works. Lawyers.com. 1 Jan. 2014. Web. 16 Dec. 2014. .

Dispute Resolution at the Workplace

Dispute Resolution at the Workplace â€Å"Dispute Resolution at the Workplace: The Practical, procedural and legal aspects†. Analyse this question in the context of the UK Employment law. The Employment Act 2002 (Dispute Resolution) Regulations came into force on 1st October 2004. The Act requires that all employees must have in place minimum statutory procedures, which would in effect deal with dismissal, disciplinary action and grievances in the workplace. This is in effect relevant to employers regardless of size. In essence, the regulation imposes on them the legal requirement for them to inform all their employees of the procedures in place. The aim of the Act is to build and enhance constructive employment relations in order to avoid litigation by developing better communication and improved conciliation. The Act was designed to encourage those involved in an employment relationship to discuss problems before resorting to Employment Tribunals. The obligation demands that both the employer and the employee follow a three-step minimum process when dealing with most dismissals, disciplinary and grievances procedures. The consequence of failing to abide by this is that it may result in the incurring of sanctions, which is normally financial penalty. The new three-step procedure was given full effect on 1st October 2004. In outline, the three-step process involves putting in writing any grievances, disciplinary and dismissal issues when they arise; meeting and discussing face to face in a meeting arranged by the employer; and appeal meetings if required. The Act itself introduced minimum procedures for settling grievances and internal disciplinary methods. The essence of this is to impart in employees the need to raise their grievances with their employers before applying to an Employment tribunal. The emphasis is for the need for all employers to have at least the minimum requirements in place. In reality, many employers will already have in place procedures, which go much further than the minimum requirement. In such a case, the only issue will be to confirm that the procedures in place comply with the new procedures. Employers are expected to inform their employees in a written statement provided within two months of them taking employment of the disciplinary rules which govern the company and whom to go to for grievances. The employee must then follow the grievance procedure and it is essential as a general rule that a grievance must be put in writing. All the requirements to be followed are expounded in the Act, all of which mus t be followed in order for a claim to be brought before the Employment Tribunal. The exception to this (requirement in writing) is in a case involving dismissal. Where the disciplinary or dismissal procedures have not been met before the case goes to the employment tribunal, this may in some circumstances affect a money award, in terms of decreasing an award if an employer was at fault for instance. There are practical obligations concerning procedures that have been imposed on both the employer and the employee. As regards the employee, the first thing to do where there are any concerns about his/her job relating to working conditions, or about co-workers, will be to raise the matter with the specified person referred to in the employer’s written statement. The employer must according to the provisions of the regulations inform the employee of the procedures to follow at the place of work if an employee wishes to raise a grievance. Where an informal meeting which will instigate a complaint about grievances fails to resolve the matter to the employee’s satisfaction, then he/she may begin a formal grievance procedure as provided for in the regulations. Where a formal grievance procedure is not followed, then the employee has failed in his statutory obligations and will not be able to bring a claim in the Employment Tribunal, except in cases to do with dismissals. The employee is then expected to set out his grievances in writing. The employer must then arrange a meeting to discuss the employee’s grievances. The employee has a right to be accompanied by someone at work or a trade union official. Where the employee feels that his/her grievances have not been dealt with to his satisfaction, he must then inform his employer of his intentions to appeal. The employer must then arrange a meeting to do this. This will be the final stage as a minimum requirement of the Act. Where the employee is still not satisfied, he can bring his claim to the Employment tribunal, where he feels his employment rights have been infringed. The new statutory minimum procedures come into play when the employer is considering dismissing the employee or taking other disciplinary actions. Where the employer does not follow the new statutory provisions regarding grievance procedures and the employer dismisses the employee, the employee may complain to an employment tribunal who will normally find the dismissal automatically unfair and compensation will be increased. Similarly, where the employer fails to follow the new statutory rules, and where the employer take s other disciplinary action, short of dismissal and a successful claim is made to the employment tribunal about that action, any money awarded to the employee is likely to be increased by between 10% and 50% (this is on the assumption that the failure to follow the procedures was not the employee’s fault). The Department of Trade and Industry has made publications geared at both employees and employers in order to facilitate the new regulation, and for a smooth transition into its requirements. The website contains details about the Act and the steps to be taken in order to ensure adherence. It also contains a section aimed at assisting employees and it contains links to law centres and agencies that can offer their advice accordingly. The Act has no bearing on dismissals that took place before 1st of October 2004, even if the procedures undertaken by the employer carries on until after this date. The Act also has no bearings in instances where an employee brings a claim about a grievance that took place after the Act came into force. Harvey, Industrial Relations and Employment Law, LexisNexis Butterworths 2005 www.dti.gov.uk/er 1,010 words